The future of Target Marketing/ October 31st 2008

01/23/2009

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New York Transit tests digital bus ads. Ads vary from neighborhood to neighborhood using GPS technology to locate region. In poor neighborhoods ads promoting gluttonous consumption of intoxicating nutritionally devoid food, which will have the beneficial side effect of making them dumber, while more ritzy neighborhoods are to be shown ads aimed at making them increasingly insecure about riding the bus so to perpetuate fake economy built on competition.

 


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