By Daniel Tencer
Saturday, November 13th, 2010 -- 7:04 pm
Will Britain's 'behavioral insight unit' nudge people into making healthy choices ... or eating junk food?
Britain's new Conservative government is effectively handing over control of the country's health policies to multinational food and drink manufacturers and fast-food retailers, says a report in the British press.
According to the Guardian, the coalition government led by Conservative Prime Minister David Cameron has set up five "networks" to design reforms to the country's health and nutrition policies. Each of the five working groups is dominated by corporate interests who are expected to put their own profits ahead of sound policy.
Among the companies listed as participating are PepsiCo, Kellogg's and McDonald's. Also listed are Unilever, which manufactures brands such as Hellmann's, Knorr and Lipton, and Diageo, a liquor concern that owns Johnnie Walker, Jose Cuervo, Baileys and Guinness.
The Guardian reports that health activists are calling the move akin to "handing smoking policy over to the tobacco industry."
READ MORE

RSS Feed