They are studying our unconscious. Now imagine pairing your saccadic (eye movement) record from one movie, with your online profile, searches etc. Its not what you willingly give up that gives you away on the internet (or in real life for that matter), its between the posts, updates, statuses that reveals the real you. The implicit record. Read the full article about Saccadic tracking here or watch this sensational video below to get the gist of how it works.
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