From The Guardian
McDonald's is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists and obesity experts.
As part of the deal, which the company says is the first of its kind in the world, McDonald's will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald's to dieters.
The link-up is the fast-food chain's latest attempt to improve its reputation by securing endorsements. In January, to the horror of gastronomes, Italy's agriculture minister, Luca Zaia, helped launch the McItaly range of burgers. For a representative of one of the world's greatest culinary nations to do such a thing was "a sign of the moral bankruptcy of Silvio Berlusconi's government", wrote Matthew Fort in the Guardian.
Several items on the fast food giant's menu – the Filet-O-Fish, Chicken McNuggets and Sweet Chilli Seared Chicken Wrap – have been approved for the Weight Watchers diet in McDonald's 150 New Zealand restaurants. Each meal is worth 6.5 points on the programme, which assigns points to food items and allows dieters to consume 18 to 40 points each day to achieve their goal weight.
McDonald's New Zealand managing director, Mark Hawthorne, said: "We were able to include some of our most popular items because of the many changes we have made over the years.
READ MORE
RSS Feed