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Xwave iPhone mind reading app

09/09/2010

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Neurosky and Zeo to usher in new era of surveillance

06/19/2010

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NeuroSky lets gamers use their brainsBy Glenn Chapman (AFP) June 18th 2010

LOS ANGELES — NeuroSky wants gamers to start using their brains. The start-up that specializes in technology to measure brainwaves was at the Electronic Entertainment Expo here this week showing videogame titans how they can go beyond motion-sensing controls to tap into the power of the mind.

"We can simulate 'The Force' in a game and you can bend things or lift things by thinking," NeuroSky chief executive Stanley Yang said, referring to telepathic powers used by Jedi knights in "Star Wars" films and books.

"For games with magic or sorcery or where The Force is the star, if you use your brain or thoughts it is more magical."

Nintendo pioneered motion-sensing controllers with the launch of Wii consoles in 2006, and Microsoft and Sony showcased variations on the theme with Kinect and Move for their respective consoles at the recently ended E3.

NeuroSky believes that the trend toward going beyond button-and-toggle controls to letting players use body motion or natural gestures has made the videogame industry receptive to the notion of adding mind power commands.

The company was founded by a cadre of scientists about five years ago in the Silicon Valley city of San Jose.

NeuroSky bills itself as the world leader in bringing bio-sensor technology to the consumer market with products including a Mattel Mindflex toy and a Force Trainer game.

"Our focus this year is on gaming," said NeuroSky marketing vice president David Westendorf. "From the smallest of developers all the way to the biggest console and software companies."

NeuroSky demonstrated a headset with a single sensor that presses against a player's forehead to read brain waves. The sensor measures how intensely a player is concentrating or how relaxed they are as well as eye blinks.

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