Add Comment Personalized TV ads cumming soon 12/21/2010
FROM FOX NEWS (*pukes) Personalized TV Ads Coming, DirecTV Says Published December 20, 2010 | The Wall Street Journal For years, Dunkin Donuts "Time to make the donuts" slogan was all people would associate with the coffee and donut chain. After years of promises and false starts, TV commercials targeted at individual homes may finally be ready for prime time. DirecTV Group is planning the biggest rollout yet of "addressable ads," allowing advertisers to reach close to 10 million homes with commercials tailored to each household. Dog owners, for instance, could see ads for dog food, not kitty litter, while families with children could be shown minivan spots. The satellite-TV service provider has struck a partnership with Starcom MediaVest, a unit of Publicis Groupe that buys ad time on behalf of heavyweight marketers such as Procter & Gamble and Coca-Cola. Starcom has committed to spend $10 million to $20 million on the new service next year. READ MORE FROM DAILY MAIL SHILLS Shoppers are to be targeted with money-off electronic vouchers as they wander the High Street with the arrival of 'Ping Marketing'. The electronic vouchers will be sent direct to a mobile phone by coffee shops such as Starbucks or beauty brands such as L'Oreal as they pass stores offering deals. The technology relies on the GPS satellite system that allows mobile networks to track people every minute of the day via their mobile phone. The system has created concerns that the tracking of the movements of consumers by stores chasing sales is a threat to personal privacy. Customers who sign up for the scheme will be sent a text message when they pass every Starbucks However, O2, which is the first mobile network to trial the system to Britain, says customers must actively opt-in before they receive any vouchers. So far, the network has signed up more than one million Britons to the system. The new way of targeting shoppers is known as geographic marketing, directing advertising and offers to people based on their specific location. When the consumer moves within a set distance of the store - passing through a so-called geo-fence - the voucher is sent automatically via a text message to their phone. The idea has echoes of the film Minority Report in which Tim Cruise was recognised as he passed a Guinness billboard and a personalised greeting was played to him. Starbucks and L'Oreal have signed up to a six month trial. Others will join soon and, eventually, most stores on the High Street could use the system to entice custom. Read more: http://www.dailymail.co.uk/sciencetech/article-1320846/Starbucks-bombard-people-money-vouchers-direct-phones-pass-coffee-shops.html#ixzz12WHMxtbz Big Brother vending Co. 06/23/2010
Neuromarketing given green light 03/12/2010
MRI 'Neuromarketing' - ads which read your mind By Lewis Page Posted in Physics, on theregister.com 5th March 2010 09:59 GMT Sinister news today, as psychologists in the US unveil plans for so-called "neuromarketing" - the use of magnetic-resonance brainscans to maximise the appeal of products while they are being designed. Dan Ariely and his colleague Gregory S Burns - professors in the fields of psychology, behavioral economics, psychiatry and "neuropolicy" - contend that using functional Magnetic Resonance Imaging brain scans (fMRI) technology on test subjects while preparing a product could be marketing gold. "Neuromarketing may prove to be an affordable way for marketers to gather information that was previously unobtainable, or that consumers themselves may not even be fully aware of," says Ariely, according to a statement released yesterday by Duke University, where he is based. Techno mindreading preparation, according to Ariely, needn't be limited to such applications as selecting designs for cars, gadgets etc. It would also be ideal for gauging people's reactions to food, entertainment, buildings and more. Perhaps most sinisterly of all, Ariely comments that "neuromarketing" could also become a major factor in the "design phase" of "political candidates" READ MORE TECHNOLOGY
The Twitter/ Facebook advertising free for all Facebook has recently updated its homepage to rival that of Twitter, another service I hadn't even heard about before this controversy, but after hearing about it I surely could not resist signing up to see what its all about... DO NOT WASTE YOUR TIME!!! Yes you heard right, thanks to facebooks blatant ripp off of this other communication degrading service I am now aware that it exists! The important thing to note at all times is that when taken collectively these mediums of communication are transisting mass amounts of shallow narcissistic quips that bring everyone and everything into a terribly basic mode of existing... In modifying its homepage Facebook will have the adverse effect of popularizing Twitter, creating more competition which in the end is as they say good for business. The media publicity the issue has received is entirely orchestrated, they want to popularize this watered down communication so to hardwire everyone to the grid. In addition facebook will more stringently choose what appears on your "highlights" feed. Dont ask any questions about what sort of algorhytms and information is being used to process what comes up in the various news feeds, just assume that its whats most relevant and important to you! If you are someone seeking media that is outside the scope of these parameters set by facebook, then your screwed. And you longer need to bombard your sleeper friends with information that may enlighten them as if it doesnt fit their profile, they likely wont see it! Until all you will have is a bunch of exclusive cliques of people with varying perspectives seperated by digital filters... Fortune advertises the big three in an attempt to bridge oppressive digital gap Granny wants in on big bros databank too eh? You know... the one that loves clicking all those ads on the side that say "you have just won". Facebooks extremely minimalist interface ensures its a self-guiding snap for those trying to bridge the oppressive gap. Not only will this new controversy completely disract away from facebooks meddling with their original terms of service which sucked anyway, it will also have the effect of appearing democratic when reverting to these changes, and people will send out cheers about how deomcratically the oppressive service that will be the death of us all conducts itself! The new homepage looks like the 1970's ran really fast and collided with the minimalist brick wall aestetic of the 2000's. Zuckerberg would be wise to lay off the ganja the next time he tries to be creative! Click to enlarge image Advertising thats 'relevant to you' is OK says Corporate whored mediaImplicit in this headline is that personally relevant ads are OK. That advertisements that distributed on the basis of the psychological profile you conceded in your use of the google, facebook, etc. are less annoying then ads that are not relevant to you. A typical response is that a person would benefit by being made aware of potential services and products that they are likely to buy anyway, only this added personalized luxury would notify them of good offers they may have otherwise passed up. But is this not the plague of our contemporary world? That is, the notion of acquired needs. If you needed something, you would know immediately and would go and buy it, you would not need any coaxing, or to be reminded in a n untimely manner. There is a terrifying self-fulfilling aspect in knowing that all the information you recieve will be based on the information you inputed into their servers prior. Only being exposed to things you already like is great for someone with a contracting worldview, but for those of you who would rather nature just take its course, well FEMA has a place for you! | See all tech news here
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